FILE: ARCH-LIB-032 / STATUS: PUBLISHED
THE RESEARCH LIBRARY / THE STACKS
If-then plans helped less when the habit was strong
Read where the plan worked and where it did less. Then write one if-then line, and plan to use it more than once.
An if-then plan helped break weaker habits, and it did less when the habit was strong.
THE SOURCE
Webb, Sheeran and Luszczynska (2009). Planning to break unwanted habits: Habit strength moderates implementation intention effects on behaviour change. British Journal of Social Psychology.
We read the abstract. Open the paper
HOW STRONG THE EVIDENCE IS
EARLY. Two experiments, one in a lab and one in daily life. The abstract does not give the number of people.
“habit strength moderates the effectiveness of if-then plan formation in breaking unwanted habits”
Some habits are harder to plan around. This paper asked whether an if-then plan still works on a strong one.
The Research Library reads one paper at a time and says what it found in plain words. For this note we read the abstract, not the full paper.
What the research found
An if-then plan names a moment and an action. If this happens, then I will do that instead of the usual thing.
In the first experiment, people built up a habit in a task. Then the task changed, and the old habit got in the way.
An if-then plan cut down the harm the old habit did to their work on the task. But it helped less when the habit was strong.
The second experiment tested the same idea in daily life, with smoking as the habit.
Plans cut the habit for people whose habit was weak or moderate. They did not cut it for people whose habit was strong.
The paper sums it up this way. How strong a habit is changes how well an if-then plan works against it.
How strong the evidence is
There were two experiments, one in a lab and one in daily life. They pointed the same way.
The abstract does not give the number of people, so we do not print one. It also does not say how long people were followed.
What it means for catching a pattern
The Disappearing Pattern is the pull to leave when someone gets close. You may have gone quiet on people the same way for years.
This paper suggests a plan on its own does less against a habit that strong. That is worth knowing before you start.
Your plan still has a job. Intercept means you interrupt the usual response and choose a different action before the old pattern completes.
Then comes Rewrite, the third move: repeat the different action until it becomes easier to reach when the signal returns.
Your plan might read: if I leave a message unanswered, then I send one line back. Use it every time, not once.
What it does not show
This study did not test The Archivist Method. It tested if-then plans on a lab task and on one daily habit.
It does not say a strong habit cannot change. It found that a plan alone did less against one.
The free Crash Course, short lessons on your pattern, starts by naming it.
HOW TO CITE THIS PAGE
The Archivist Method (2026). If-then plans helped less when the habit was strong. The Research Library. https://thearchivistmethod.com/research/if-then-plans-worked-less-on-strong-habits